The Better Business Bureau and

Felicia Thompson - Better Business BureauThe Nonprofit Journal Live with Dee Suomala welcomes Felicia Thompson, spokesperson and vice president of communications for the Better Business Bureau (BBB).

Thompson talks about the BBB Wise Giving Alliance (BBB WGA)—and how this branch of the BBB is helping Americans make informed decisions about charities that solicit contributions from the public.

Through, the BBB WGA reports on about 1,300 charities in the country. These evaluation reports cover many aspects of charity, including governance and oversight, finances and fundraising efforts—among others.

The BBB WGA also conducts outreach activities during national tragedies and disasters. The organization educates donors about how to avoid those who seek to take advantage of their generosity, and how to identify genuine charities that are in the best position to help victims in a time of need.

For more information about the BBB WGA accreditation process, visit

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